In the Real Estate industry, having top listings isn’t the only important thing. Learning how to manage leads, sort through data and provide responses in time is the real game-changer. Successful real estate managers utilise tools in order to automate workflow processes that save them from doing mundane yet important tasks. Tasks like data entry, follow up emails, providing answers to queries can all be automated in this world of technology we live in. Automation is one of the best ways to improve your business’ operations, sales, and marketing while you can do what you do best — sell houses.You can do as little or as much automation as your business requires. Your goal needs to be to simplify all the processes that you’re already undertaking.

If your company is already using an email tool like Mailchimp and a CRM tool like Hubspot, you can set up automation within those tools in order to help your cause. Here are some other tools that help automate –

Zapier

One of the key features of Zapier is establishing a stable workflow between several software tools, connecting them, and automating one task from the other. The templates on Zapier allow you to follow up with new leads quickly. Once your lead fills out a form, you get notified via text almost immediately so that the lead doesn’t get cold. It then adds the information to your CRM platform saving you from data entries. Zapier has the capability to integrate customer relationship management tools like Salesforce and Hubspot, email tools like Gmail and Mailchimp, scheduling apps like Google Calendar and Later, and over 2,000 other applications.
Paperform

Paperform enables real estate managers to build landing pages and lead generation forms. It also allows the collection and storage of information from leads. This, unline Zapier and Integromat doesn’t automate workflows from app to app. Paperform is essentially a multi-purpose tool that collects and manages information while automating responses. It allows you to integrate automation with other softwares like Zapier.
Automate IO

Automate IO is a workflow automation tool that works via integrating different tools and apps. It’s similar to Zapier and Integromat, and works by setting up a trigger – whether it’s scheduling a task or carrying out a series of pre-established tasks and processes across any software. The difference between Automate is that it’s very affordable which means it is well suited for small real estate agents and firms.
Hubspot

Hubspot offers a 360 degree CRM platform with tools, integrations, and automation in order to manage and accelerate your leads. It allows agents to streamline customer service, helps build powerful websites, manages leads, and enables various integrations with other automation software. It is one of the most popular tools for inbound marketing, sales, and customer service.
Dotloop

Dotloop automates getting physical contracts signed by requesting clients for online e-signatures. This type of automation speeds up the process of buying and automates follow-ups, storage, entires, and more. It also allows a personalised touch to messages – be it a voice note or a customised text message to a particular lead.

We all have to get with the times and jump on board the tech train. Automation can seem overwhelming but doesn’t have to be scary. It’s one of the most powerful tools to grow and accelerate your real estate business while removing tedious tasks.